What does it mean to be a creative make-up and hair artist? More importantly, what kind of work is available? Alongside the world of glamour and gore make-up, lies another full of fantasy and startling imagery. It’s a world that’s very familiar to film and TV lovers (think Maleficent and Viking-inspired Game of Thrones) but also fashion – Vogue covers and catwalk looks, for example. Operas are well known for staging visually exaggerated experiences. Then there are individual performers such as Bjork and Lady Gaga for whom looking like a work of art is as much a part of their image as their music.

Creative make-up and hair play such an important role in the success of all this work. So be reassured, the creative make-up artist is very much in demand. In this blog we look at the work of 2 artists and explore their world to understand how they access their own creative instincts – and make them work for their clients. International make-up artist, Yasmin Heinz and fantasy hair stylist (and Brushstroke tutor), Rachel Bartlett take us through aspects of their work. Though very different artists, they share some important views about creativity.

The creative make-up and hair artist always has a point of reference

Yasmin Heinz, is an international fashion make-up artist, well known for her creative and artist-inspired work. As she points out, creativity is as much about perception as anything else: “Ask 10 students to do red lips and you get 10 different looks! Seeing and doing things differently is at the very core of being human so naturally our take on creativity will differ too.”

However, the creative make-up and hair artist must always seek a point of reference. Interpreting a designer’s or director’s vision and making it work is, after all, your main objective. For example, when she visited Brushstroke recently, Yasmin spoke about next season’s (AW18) ‘monochrome skin’ as in no contours, no highlights – just beige, light, ivory skin tones. As she told our students, interpreting this look and putting their own spin on it is where their creativity comes into play.

Architecture and engineering are personal points of reference for Rachel Bartlett, whose creations range from simple hair pieces to towering structures. Her “skill, passion and hobby” is the avante garde, a genre in which she immerses herself. She talks about thinking from the inside out so she gets the right structure and form absolutely spot on.

“The possibilities are endless and really, there is no right or wrong. You have to be very focused and dig deep, pushing your own boundaries as far as they’ll go.”

Such freedom can be a bit intimidating and, like Yasmin, Rachel looks for a these points of reference. “Focus and structure are important, and where better to start than with your client’s brief? Some clients will write down what they have in mind. Others will need prompting. At the very least you need an outline of their vision – a little story of what they have in mind.”

Yasmin demonstrating at Brushstroke

<Harpers Bazaar USA Beauty Issue. Make-up by Yasmin Heinz, photography by Felix Lammers, model Gertrude Hegelund

Feed yourself visually

Rachel’s advice is to “feed yourself visually” so you have a bank of ideas and concepts to call upon. Pinterest is ideal for gathering inspiration and keeping it all in one place, using the boards and pins to organise and grow ideas (and find them quickly). Use other formats too – old-school scrap books of magazine cuttings, flyers and of course your own photographs. Gradually, you’ll start to see themes emerge – dark, mysterious, pretty, colourful… Does the natural world inspire you? Do you keep coming back to the geometric patterns in the built environment? Maybe the world of art feeds your creativity.

Developing your own style is important but the best creative make-up and hair artists are open to ideas and how others see things. Not liking a particular look or concept could stop you from getting work.

Yasmin has worked with some of the world’s top photographers and models and she absolutely agrees that being open-minded and culturally aware is vital: “It could be a genre of film, or an actor such as Marlene Dietrich that sets my client off on a journey so I have to keep up with their thinking. Shrugging my shoulders and dismissing something because I don’t know about it isn’t an option. If you are a creative person you must have wide interests and knowledge. Then you do your research to get it right.”

Yasmin’s passion is art having trained as an artist as well as in make-up. She sees the human face as a canvas: “I love pop art and combine it in my make-up whenever I can.” Rachel’s creations on the other hand, aren’t limited to using hair – any material has potential for her! Textiles, for example, are great for mimicking hair while adding a different texture and depth.

Samples of textiles that inspire Rachel

A Rachel Bartlett textile-inspired hairpiece

Being creative also means being organised

It may seem odd but, the more creative you are the more focused and organised you become. The successful creative make-up and hair artist has to plan a look: doing the research (including knowing enough about your ‘model’) getting the materials together and working out the process and timing. “Zoning in” is how Rachel describes it and it’s a great discipline across all areas of your make-up career.

Then of course it’s practice, practice, practice. Having gathered your inspiration, you need to be quick and skilled at transforming your ideas into workable looks that you can create quickly and effectively. Plan the looks on paper or computer, then apply them to actual people: ask friends, family, fellow students, your local hair salon, school drama department, etc.

10 Top tips for the creative make-up and hair artist

As with anything worthwhile in life, there’s no fast route to success – just be prepared to work hard and stay alert to opportunities. Here are 10 top tips to help:

  1. Be on the look-out for inspiration

You’ll find inspiration everywhere – get used to looking for it wherever you go.

2. Record your ideas

Pinterest, sketch book, photo-library – file them so you can find them quickly.

3. Be open-minded

Know about things that don’t usually interest you. Be aware of different cultures, eras, art, even current affairs!

4. Be organised

Get used to planning and researching like a pro. Keep references to where you find stuff and get clued up about copyright.

5. Play games

Try 30 circles – go on Google it!

 

6. Look for opportunities

Local hotels, hair salons, photographers, school drama departments – where might you find people wanting a different look?

7. Write flash fiction

Write 100 word stories – it’ll get your into creative thinking mode and help you improve how you explain your ideas to a client.

8. Doodle

It frees the mind apparently – and you might doodle something creative!

9. Go for a walk

Again, it allows your mind to wander. And, you can take pics of things that inspire you.

10. Solid training

Good, solid training will give you the foundation you need to experiment with confidence. At Brushstroke, we also expose you to new ideas, skills and people.

We’ll leave the last word to the great make-up artist, Pat McGrath: “Creativity is your best make-up skill, don’t be afraid to experiment.”

Yasmin Heinz

Yasmin has a new beauty and art coffee table book out: elements – The Art of Make-Up, published by Prestel, featuring work from her vast archive and that of other world-renowned illustrators and artists. You can follow Yasmin 2 ways:

Website

Instagram 

Rachel Bartlett

Rachel has a YouTube channel with some great tutorials on braiding hair. You can also follow her on Instagram

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